You say Apple, I say Bananas!

Quite a catchy tune isn't it? So why is it then that some are putting apple down for selling music through its commercials?
A brief history. Boy in England finds catchy song. Boy makes video for fun and posts it on youtube.com. Apple associate view video, love it, and properly market the video under the said boy's creative control.
What's wrong with this? Nothing. The music industry has been using newest forms of media to advertise music for years now. I believe it started with the jingle...duh. As Bagdikian suggests, selling music has become a process, its not about greed or power. Musicians are now realizing that there are many different ways to distribute their music and have it heard other than the radio. Youtube, Myspace, commercials, all of which are new and great methods to which new audience can be reached for the artist. Pepsi did it with Kanye West and Britney Spears. So give credit to apple for discovering new bands and distributing their music.
This trend in music will continue. Bands like Radiohead are leading way in new and innovative ways of releasing music. Recently the band released their newest album online, and gave consumers the ability to select what price they wished to pay for it. Artists are now looking for ways in which they can release music, and with the ever expanding internet and its availablity, the possibilities for such are endless.

For the last decade, since the inception of Napster, the music industry has been holding onto the idea that they can revive record sales. Best of luck to you folk! I highly doubt that they will be able to do so. Artists have given up on such idealistic approaches to the business, and have now looked at new ways to reach an audience. So why not apple. One of the highest grossing stocks on the market today, Apple, with the ipod, leads trends in music. While it uses these new trends, it is no different that any other form of advertisement. Viewers still get to make their own call as to whether or not they enjoy the music they are hearing in the advertisement.